{"id":363,"date":"2005-10-24T10:51:35","date_gmt":"2005-10-24T14:51:35","guid":{"rendered":"\/?p=363"},"modified":"2009-01-04T14:54:11","modified_gmt":"2009-01-04T18:54:11","slug":"newsflash-design-has-won","status":"publish","type":"post","link":"https:\/\/blog.rebang.com\/?p=363","title":{"rendered":"Newsflash: Design Has Won"},"content":{"rendered":"<p>This <a href=\"http:\/\/www.businessweek.com\/innovate\/NussbaumOnDesign\/archives\/2005\/10\/the_national_de.html\">comment<\/a> made me do a double-take this morning: <\/p>\n<blockquote><p>The great struggle for respect in society and in the corporate world is over. Design has won. It doesn&#8217;t have to sell itself. It does have to prove itself, however.<\/p><\/blockquote>\n<p> Wow. Can somebody get Bruce&#8217;s announcement out to all the companies who:<\/p>\n<p>a) believe design is 2D graphics<br \/>\nb) believe design is making products prettier<br \/>\nc) believe anyone using CAD is designing<br \/>\nd) believe retail buyers are by default capable designers<br \/>\ne) believe media stars with opinions are automatically good designers<br \/>\nf) believe innovative thinking can be taught to anyone in a few short weeks<br \/>\ng) believe design is great until they find a cheaper way to execute and can undercut the competition without it.<\/p>\n<p>Oh. And please send a telegram to some of my clients as well &#8211; there are some battles still raging even though the war is apparently over. I guess that would include companies that:<\/p>\n<p>h) give lip-service to design because they can&#8217;t get more costs out of their product and are desperately looking for an advantage over their competition; even if it&#8217;s just using the word &#8220;design&#8221; in their press releases<\/p>\n<p>or<\/p>\n<p>i) like the idea of <em>being<\/em> designers so much they now bestow the professional identifier &#8211; warranted or not &#8211; to almost everyone in their organization. Remember the Fast Company &#8220;all-design&#8221; issue I <a href=\"http:\/\/blog.rebang.com\/index.php?p=157\">mentioned<\/a> previously? The one that included comments like, <\/p>\n<blockquote><p>If you&#8217;re in any business, you&#8217;re in the design business. We&#8217;re <em>all<\/em> designers now.<\/p><\/blockquote>\n<p> and <\/p>\n<blockquote><p>&#8230;we&#8217;ve mapped the essential designer fashion strategy, so that anyone &#8212; even Larry in accounting &#8212; can look hip, creative, and somehow more interesting&#8230;<\/p><\/blockquote>\n<p> That&#8217;s the kind of thing to which I&#8217;m referring.<\/p>\n<p>Seems to me, that a few things have to happen before &#8220;victory&#8221; can be claimed. And one of those things is that design has to prove itself. So while I might agree with the comments on the awards, I just wish I could agree with some of the supporting remarks. I don&#8217;t. As far as I&#8217;m concerned, it&#8217;s deja vu all over again. Don&#8217;t lay down your weapons just yet.<\/p>\n<p>{Edit: I posted a <a href=\"http:\/\/boards.core77.com\/viewtopic.php?t=6589\">topic<\/a> on the Core77 design forum to discuss this, so you might want to see what one community has to say.}<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This comment made me do a double-take this morning: The great struggle for respect in society and in the corporate world is over. Design has won. It doesn&#8217;t have to sell itself. It does have to prove itself, however. Wow. &hellip; <a href=\"https:\/\/blog.rebang.com\/?p=363\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-363","post","type-post","status-publish","format-standard","hentry","category-administrative"],"_links":{"self":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=363"}],"version-history":[{"count":0,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/363\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}