{"id":373,"date":"2005-10-28T08:21:25","date_gmt":"2005-10-28T12:21:25","guid":{"rendered":"\/?p=373"},"modified":"2005-10-30T09:01:51","modified_gmt":"2005-10-30T13:01:51","slug":"the-storytelling-continues","status":"publish","type":"post","link":"https:\/\/blog.rebang.com\/?p=373","title":{"rendered":"The Storytelling Continues"},"content":{"rendered":"<p>Over the past few months I&#8217;ve been spending a lot of time thinking about branding in virtual environments; especially since reading Seth Godin&#8217;s comments on storytelling in his &#8220;<a href=\"http:\/\/sethgodin.typepad.com\/seths_blog\/2005\/05\/the_placebo_aff.html\">The Placebo Affect<\/a>&#8221; blog entry. I documented my concern with some of his observations in my own entry, &#8220;<a href=\"http:\/\/blog.rebang.com\/index.php?p=186\">The Accomplice<\/a>&#8221; (which received lots of attention for different reasons). That entry was <em>really<\/em> mostly about increasingly-savvy consumers eventually catching on to the often less-than-honest methods used to sell them products that don&#8217;t live up to the hype. How they&#8217;re loyalty is being tested by people who spend more time spinning tall tales than improving products, and how the changing marketplace (and future marketplace I <a href=\"http:\/\/blog.rebang.com\/index.php?p=265\">envision<\/a>) may not tolerate the kinds of tactics employed today. If ever there was a time to give serious thought to the future of branding (and reputation), now &#8211; with the emergence of virtual markets and a shrinking divide separating virtual goods from real products &#8211; seems as good a time as ever.<\/p>\n<p>That said, I just read a <a href=\"http:\/\/brandautopsy.typepad.com\/brandautopsy\/2005\/10\/what_you_do_vs_.html\">blog entry<\/a> over on <a href=\"http:\/\/brandautopsy.typepad.com\/brandautopsy\/\">Brand Autopsy<\/a> that resonates with me. I&#8217;ve seen the blog mentioned previously elsewhere, but I think it&#8217;s time I make it a regular visit and suggest those interested in branding consider following it as well.<\/p>\n<p>via <a href=\"http:\/\/tpwireservice.com\/\">TP Wire Service<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the past few months I&#8217;ve been spending a lot of time thinking about branding in virtual environments; especially since reading Seth Godin&#8217;s comments on storytelling in his &#8220;The Placebo Affect&#8221; blog entry. I documented my concern with some of &hellip; <a href=\"https:\/\/blog.rebang.com\/?p=373\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-373","post","type-post","status-publish","format-standard","hentry","category-administrative"],"_links":{"self":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=373"}],"version-history":[{"count":0,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/373\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}