{"id":392,"date":"2005-11-02T11:19:47","date_gmt":"2005-11-02T15:19:47","guid":{"rendered":"\/?p=392"},"modified":"2005-11-04T00:24:39","modified_gmt":"2005-11-04T04:24:39","slug":"the-trends-fad","status":"publish","type":"post","link":"https:\/\/blog.rebang.com\/?p=392","title":{"rendered":"The Trends Fad"},"content":{"rendered":"<p>Just read a three-page article over on the LATimes site called &#8220;<a href=\"http:\/\/www.latimes.com\/features\/lifestyle\/la-ca-trend9oct09,0,6945916.story?coll=la-home-style\"><em>Fads are so yesterday<\/em><\/a>&#8220;. As an Industrial Designer, when I see these kinds of articles I figure they need to be read (kind of like how as a kid I learned how to sit still when the dentist gave me the &#8220;numb shot&#8221;). To be honest, I&#8217;m not entirely sure what to make of this one though. The piece makes this big distinction about how Trends are more important then Fads. Okay. I get the point. But is seeing the writing on the wall really that difficult? And isn&#8217;t identifying some Trends really just a kind of Fad sometimes? I mean, check out the end of the article where, among the &#8220;Macro Trends&#8221; (what the heck is a &#8220;<em>macro<\/em> trend&#8221;?), they include the following:<\/p>\n<p> \u00e2\u20ac\u00a2   &#8220;Conscious living&#8221; \u00e2\u20ac\u201d increased social activism, community service, spiritual awakening, eco style, the organic boom.<\/p>\n<p> \u00e2\u20ac\u00a2  &#8220;Hot land values&#8221; \u00e2\u20ac\u201d real estate craze, Middle America, Christian-themed entertainment, redneck humor.<\/p>\n<p>\u00e2\u20ac\u00a2  &#8220;Hip parenting&#8221; \u00e2\u20ac\u201d stylish, Gen-X-driven baby brands, blogs and mags, kid-friendly rock shows, members-only clubs.<\/p>\n<p>\u00e2\u20ac\u00a2  &#8220;Curation nation&#8221; \u00e2\u20ac\u201d mass customization craze, e.g., podcasting, TiVo, custom Nikes, Internet-driven interests, niches.<\/p>\n<p>Let&#8217;s look at this brilliantly insightful list for a moment. The first, &#8220;Conscious living&#8221;, isn&#8217;t a trend afaic. It&#8217;s a natural evolution of a society in which basic needs and many &#8211; or even most &#8211; &#8220;wants&#8221; are met. Ever wonder why so many of the great thinkers in human history were well-to-do? It&#8217;s because they weren&#8217;t busy out hunting their meals! Things would be really different today if Newton had been picking apples as a laborer instead of lounging around the orchards getting beaned as an aristocrat. Y&#8217;know, one could almost attribute this so-called trend to Wal*Mart, where the <a href=\"http:\/\/news.com.com\/Will+Wal-Mart+sell+398+notebooks%2C+desktops\/2100-1041_3-5924640.html?tag=nefd.pop\">latest buzz<\/a> is on the sub-$400 laptops they&#8217;re rumored to be selling this coming holiday season. Heck, we might even see the eventual emergence of the &#8220;Wal*Mart School of Philosophy&#8221; &#8211; a surge in Western philosophical writings written on those cheap laptops and uploaded via <a href=\"http:\/\/www.sfgate.com\/cgi-bin\/article.cgi?file=\/c\/a\/2005\/10\/01\/MNGG9F16KG1.DTL\">free wireless connections<\/a>. Now there&#8217;s a thought: a built-in branded cultural movement coming out of the <a href=\"http:\/\/www.wennerbooks.com\/htm\/haight.htm\">Haight-Ashbury district<\/a>!<\/p>\n<p>The second on the list, &#8220;Hot land values&#8221;, is supposed to be a trend? Huh? Cripe. That&#8217;s nothing. Just watch people swarm overseas for beachfront property when the big terrorism scare finally subsides and Americans decide the relatively low prices are worth the risk of living in a foreign land (something many Europeans are already hip to). The tsunami that hit Thailand was one big real estate ad, afaic. Sad but true.<\/p>\n<p>&#8220;Hip parenting&#8221;? What the hell is that? The realization that once again &#8211; after all the &#8220;<em>Guide To&#8230;<\/em>&#8221; and &#8220;<em>How To&#8230;<\/em>&#8221; parenting books the Boomers scooped off the shelves to figure out how to raise <em>their<\/em> kids (because they&#8217;ll be damned if they listen to their &#8220;Leave it to Beaver&#8221; parents) &#8211; parenting needs another new approach? How many more of these stupid parenting trends will children have to suffer? Enough already.<\/p>\n<p>And finally my favorite: &#8220;Curation nation&#8221;. If any of these big Trend Ideas is a Fad, this one is it. Check almost any trendy magazine or website and you&#8217;ll see a proclamation about how customization is the new wave of the future. I&#8217;d agree. But where the hell were the experts when magazines like Metropolis carried articles on this trend years ago? Where were they when rapid-prototyping machines started making their way into corporate R&#038;D departments years ago signaling this potential development? Damn. I should have sold my &#8220;Design Trends&#8221; presentation back in 2000 (which contained this and other trends) for a cool $20,000 a pop when I had the chance. I&#8217;ve missed the Trend Fad, I guess. Bummer.<\/p>\n<p>via <a href=\"http:\/\/radar.oreilly.com\/\">O&#8217;Reilly Radar<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just read a three-page article over on the LATimes site called &#8220;Fads are so yesterday&#8220;. As an Industrial Designer, when I see these kinds of articles I figure they need to be read (kind of like how as a kid &hellip; <a href=\"https:\/\/blog.rebang.com\/?p=392\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-392","post","type-post","status-publish","format-standard","hentry","category-administrative"],"_links":{"self":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=392"}],"version-history":[{"count":0,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/392\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}