{"id":405,"date":"2005-11-09T17:10:36","date_gmt":"2005-11-09T21:10:36","guid":{"rendered":"\/?p=405"},"modified":"2005-11-11T17:14:29","modified_gmt":"2005-11-11T22:14:29","slug":"ad-age-2005-awardage","status":"publish","type":"post","link":"https:\/\/blog.rebang.com\/?p=405","title":{"rendered":"Ad Age 2005 AwardAge"},"content":{"rendered":"<p><a href=\"http:\/\/www.adage.com\/\">Ad Age<\/a> has it&#8217;s 2005 Interactive Media &#038; Marketing Awards announcements up for all to read (after the free registration, that is). The Big Winners are:<\/p>\n<li>Interactive Marketer of the Year: Chrysler<\/li>\n<li>Interactive Agency of the Year: R\/GA<\/li>\n<li>Best Interactive Media Agency: Avenue A\/Razorfish<\/li>\n<li>Best Online Media Seller of the Year: Yahoo!<\/li>\n<li>Best Marketing Web Site of the Year: Pepsi<\/li>\n<p>There&#8217;s an article for each of them on the Ad Age website. I&#8217;ve only read the first one on Chrysler, but plan on at least getting around to reading  about Avenue A\/Razorfish. From the Chrysler write-up though, I thought this bit was worth note:<\/p>\n<blockquote><p>Jeff Bell, VP-Jeep and Chrysler brands, says the marketer dialed up its interactivity early for three reasons: the splintering of media, relative affordability and more measurable return on investment.<\/p>\n<p>\u00e2\u20ac\u0153We get 40,000 [sales] leads per month from our sites and third-party sites\u00e2\u20ac? that are forwarded to dealers, says Mr. Bell. He became an online video game believer after tinkering with them in early 2002 as VP-marketing for Jeep. More than 1,000 people who opted in for the free 4X4 Evo2 Wrangler Rubicon game bought the SUV. \u00e2\u20ac\u0153We just really think about experimenting with new ideas,\u00e2\u20ac? he says. \u00e2\u20ac\u0153If they don\u00e2\u20ac\u2122t work, we\u00e2\u20ac\u2122re not embarrassed.\u00e2\u20ac?<\/p><\/blockquote>\n<p>I wonder when we&#8217;ll see a line item for &#8220;Best Virtual World Marketing Campaign&#8221;? I&#8217;m waiting.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ad Age has it&#8217;s 2005 Interactive Media &#038; Marketing Awards announcements up for all to read (after the free registration, that is). The Big Winners are: Interactive Marketer of the Year: Chrysler Interactive Agency of the Year: R\/GA Best Interactive &hellip; <a href=\"https:\/\/blog.rebang.com\/?p=405\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-405","post","type-post","status-publish","format-standard","hentry","category-administrative"],"_links":{"self":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=405"}],"version-history":[{"count":0,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/405\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}