{"id":426,"date":"2005-11-16T09:55:58","date_gmt":"2005-11-16T14:55:58","guid":{"rendered":"\/?p=426"},"modified":"2005-11-19T10:28:57","modified_gmt":"2005-11-19T15:28:57","slug":"what-about-the-gutvik-tyler","status":"publish","type":"post","link":"https:\/\/blog.rebang.com\/?p=426","title":{"rendered":"What About the Gutvik, Tyler?"},"content":{"rendered":"<p>There&#8217;s a very cool BW article on Ikea today that&#8217;s worth a look. From the <a href=\"http:\/\/www.businessweek.com\/magazine\/content\/05_46\/b3959001.htm\">article<\/a>:  <\/p>\n<blockquote><p>This cost obsession fuses with the design culture. &#8220;Designing beautiful-but-expensive products is easy,&#8221; says Josephine Rydberg-Dumont, president of Ikea of Sweden. &#8220;Designing beautiful products that are inexpensive and functional is a huge challenge.&#8221;<\/p>\n<p>No design &#8212; no matter how inspired &#8212; finds its way into the showroom if it cannot be made affordable. To achieve that goal, the company&#8217;s 12 full-time designers at Almhult, Sweden, along with 80 freelancers, work hand in hand with in-house production teams to identify the appropriate materials and least costly suppliers, a trial-and-error process that can take as long as three years.<\/p><\/blockquote>\n<p> <a href=\"http:\/\/www.imdb.com\/title\/tt0137523\/\">Tyler Durden<\/a> may be rebelling, but clearly the world at large isn&#8217;t. But a company like Ikea does raise a lot of interesting questions about design and business; individuality and comformity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There&#8217;s a very cool BW article on Ikea today that&#8217;s worth a look. From the article: This cost obsession fuses with the design culture. &#8220;Designing beautiful-but-expensive products is easy,&#8221; says Josephine Rydberg-Dumont, president of Ikea of Sweden. &#8220;Designing beautiful products &hellip; <a href=\"https:\/\/blog.rebang.com\/?p=426\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-426","post","type-post","status-publish","format-standard","hentry","category-administrative"],"_links":{"self":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=426"}],"version-history":[{"count":0,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/426\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}