{"id":588,"date":"2006-01-24T16:14:28","date_gmt":"2006-01-24T21:14:28","guid":{"rendered":"http:\/\/blog.rebang.com\/?p=588"},"modified":"2006-01-26T19:12:42","modified_gmt":"2006-01-27T00:12:42","slug":"six-five-four-three","status":"publish","type":"post","link":"https:\/\/blog.rebang.com\/?p=588","title":{"rendered":"Six, Five… Four?… Three?"},"content":{"rendered":"

Big development in the MSM market. It appears CBS and Time Warner are taking UPN and the WB offline and merging the two into a new, more efficient network (The “CW”?). From the Yahoo!-Reuters article (Link<\/a>): <\/p>\n

UPN and the WB, both formed 11 years ago, have each struggled to build their ratings and achieve profitability with programming aimed at younger viewers than the 18-to-49-year-old audience regarded as the advertising preference for the Big Four broadcasters — ABC, CBS, NBC and Fox.<\/p>\n

The merger comes as the most obvious sign yet that the increasingly fragmented U.S. television market is incapable of supporting as many as six commercial networks.<\/p>\n

“Five might be one broadcast network too many,” said Bob Thompson, head of Syracuse University’s Center for the Study of Popular Television.<\/p><\/blockquote>\n

I don’t know. Unless the networks find ways to connect with the younger demographic they’re chasing (and which isn’t getting any younger), I’m not sure if the market – in it’s current form – will even exist in the coming years. They’re going to have to change. Combining “Gilmore Girls” with “Everybody Hates Chris” isn’t going to be enough, in my opinion.<\/p>\n","protected":false},"excerpt":{"rendered":"

Big development in the MSM market. It appears CBS and Time Warner are taking UPN and the WB offline and merging the two into a new, more efficient network (The “CW”?). From the Yahoo!-Reuters article (Link): UPN and the WB, … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-588","post","type-post","status-publish","format-standard","hentry","category-administrative"],"_links":{"self":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=588"}],"version-history":[{"count":0,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/588\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}