{"id":657,"date":"2006-02-10T09:53:23","date_gmt":"2006-02-10T14:53:23","guid":{"rendered":"http:\/\/blog.rebang.com\/?p=657"},"modified":"2006-02-14T13:51:49","modified_gmt":"2006-02-14T18:51:49","slug":"the-big-brand-disconnect","status":"publish","type":"post","link":"https:\/\/blog.rebang.com\/?p=657","title":{"rendered":"The Big Brand Disconnect"},"content":{"rendered":"<p>I&#8217;m not going to bother doing anything more than just pointing to a couple of stories over on Ad Age (free registration) and just asking this: Is that industry as clueless as it sounds?<\/p>\n<p><strong>A Socratic Debate About Branded Entertainment<\/strong> &#8211; Hollywood and Madison Ave. Execs Wrestle With Potential and Pitfalls (<a href=\"http:\/\/www.adage.com\/news.cms?newsId=47829\" target=\"blank\">Link<\/a>)<\/p>\n<p><strong>Steve Heyer: Why Branded Entertainment Fails<\/strong> &#8211; An Industry Pioneer Critiques Marketers&#8217; Efforts (<a href=\"http:\/\/www.adage.com\/news.cms?newsId=47830\" target=\"blank\">Link<\/a>)<\/p>\n<p>(*I now want to get a job lecturing to automobile manufacturers that the wheels on their cars have to spin*)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m not going to bother doing anything more than just pointing to a couple of stories over on Ad Age (free registration) and just asking this: Is that industry as clueless as it sounds? A Socratic Debate About Branded Entertainment &hellip; <a href=\"https:\/\/blog.rebang.com\/?p=657\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-657","post","type-post","status-publish","format-standard","hentry","category-administrative"],"_links":{"self":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=657"}],"version-history":[{"count":0,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/657\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}