{"id":681,"date":"2006-02-16T21:05:01","date_gmt":"2006-02-17T02:05:01","guid":{"rendered":"http:\/\/blog.rebang.com\/?p=681"},"modified":"2006-02-21T23:53:57","modified_gmt":"2006-02-22T04:53:57","slug":"limited-horizontal-expertise","status":"publish","type":"post","link":"https:\/\/blog.rebang.com\/?p=681","title":{"rendered":"Limited Horizontal Expertise"},"content":{"rendered":"

Sometimes you just never know from where the cool news is going to originate; hence my somewhat eclectic linklist. So in an effort to gain additional insight into something that’s recently piqued my interest, I surfed over to Appliance Manufacturer<\/em> and read the surprising announcement of a “virtual tradeshow”. From their breaking news article (Link<\/a>): <\/p>\n

Responding to the need for a trade show devoted to space and water heating equipment and products, the Gas Appliance Manufacturers Associaton (GAMA) announced the launch of its first “Heating Technology Expo,” a virtual trade show to run online concurrently with GAMA\u00e2\u20ac\u2122s 71st Annual Meeting scheduled for April 8-11, 2006 in Phoenix, Arizona, U.S.<\/p><\/blockquote>\n

Sounds pretty exciting, doesn’t it? It does to me. Probably because about ten years ago I suggested my employer use CAD files for more than cutting steel molds; they could be released as branded videogame content, embedded in sales and marketing presentations, composited into television commercials, aso. I just couldn’t understand why no one was looking to leverage all the content we were creating (at considerable cost I might add). And here it finally looks as if commodity appliance manufacturers are finally coming round; they’re finally starting to understand that just because they manufacture low-tech, low-margin product in a fiercely competitive market, there still<\/em> might be something going on over in the high-tech industry of worth to them (even if “smart appliances” didn’t pan out).<\/p>\n

Whoops. Not so fast, young man. This may not be quite what it sounds. To continue:<\/p>\n

“Booths” in the virtual trade show will have an area where attendees can “drop”their electronic business cards, and each exhibitor will receive a list of all Expo attendees and a list of those who visit their specific booths.<\/p><\/blockquote>\n

I think we’re going to need a definition of the word “booth”. This certainly sounds like nothing more than a website with some Guestbook code – a long, long way from the 3D virtual trade show I was imagining. Instead, it appears this might be an example of why I visited the site in the first place: limited horizontal expertise. I hope I’m wrong.<\/p>\n

There was an article on one of the “home product” websites last year. It pointed out how CEO’s from high-tech companies typically crashed and burned when they were given the reins of a low-tech, commodity product manufacturing company. I wish I had a link to it.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sometimes you just never know from where the cool news is going to originate; hence my somewhat eclectic linklist. So in an effort to gain additional insight into something that’s recently piqued my interest, I surfed over to Appliance Manufacturer … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-681","post","type-post","status-publish","format-standard","hentry","category-administrative"],"_links":{"self":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=681"}],"version-history":[{"count":0,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/681\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}