{"id":695,"date":"2006-02-21T13:08:34","date_gmt":"2006-02-21T18:08:34","guid":{"rendered":"http:\/\/blog.rebang.com\/?p=695"},"modified":"2006-02-27T23:20:58","modified_gmt":"2006-02-28T04:20:58","slug":"clickable-vs-shanth-on-vw-marketing","status":"publish","type":"post","link":"https:\/\/blog.rebang.com\/?p=695","title":{"rendered":"Clickable vs Shanth On VW Marketing"},"content":{"rendered":"<p>Excellent post over on Clickable Culture detailing the issues in one new media PR\/marketing firm&#8217;s outline for marketing\/branding opportunities in virtual worlds. A must read for anyone considering taking their brand into an online environment (you might also want to see some of my posts on the dangers of moving a brand into a virtual world). From the entry (<a href=\"http:\/\/www.secretlair.com\/index.php?\/clickableculture\/entry\/some_misguidance_on_branding_in_virtual_worlds\/\" target=\"blank\">Link<\/a>):<\/p>\n<blockquote><p><a href=\"http:\/\/www.shanthideas.com\/\" target=\"blank\">Shanth Interactive<\/a> has posted a rather misguided report on branding in virtual worlds, obviously written by one or more authors with little or no first-hand experience with the locales discussed.<\/p><\/blockquote>\n<p>Hard for me to believe that co-founder Shital Mehta was invited to speak on the subject at the <a href=\"http:\/\/www.witi.com\/conferences\/speakers.php?id=1824\" target=\"blank\">WITI &#8211; 2006 Conference<\/a>: &#8220;Taking The Lead In The Digital Age: San Diego&#8221;. From what I&#8217;ve read so far I can&#8217;t help but picture the virtually blind leading a bunch of lemmings.<\/p>\n<p>This can&#8217;t be good for Shanth&#8217;s reputation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Excellent post over on Clickable Culture detailing the issues in one new media PR\/marketing firm&#8217;s outline for marketing\/branding opportunities in virtual worlds. A must read for anyone considering taking their brand into an online environment (you might also want to &hellip; <a href=\"https:\/\/blog.rebang.com\/?p=695\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-695","post","type-post","status-publish","format-standard","hentry","category-administrative"],"_links":{"self":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=695"}],"version-history":[{"count":0,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/695\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}