{"id":723,"date":"2006-03-02T10:15:23","date_gmt":"2006-03-02T15:15:23","guid":{"rendered":"http:\/\/blog.rebang.com\/?p=723"},"modified":"2006-03-05T15:36:53","modified_gmt":"2006-03-05T20:36:53","slug":"there-is-no-my-in-disney-3","status":"publish","type":"post","link":"https:\/\/blog.rebang.com\/?p=723","title":{"rendered":"There Is No &#8220;My&#8221; In Disney"},"content":{"rendered":"<p>From an article over on <em>Ad Age<\/em> (<a href=\"http:\/\/www.adage.com\/news.cms?newsId=48109\" target=\"blank\">Link<\/a> &#8211; free registration required):<\/p>\n<blockquote><p>Walt Disney Co. is expanding the availability of its hit shows via ABC.com as part of its plans to create the &#8220;network of the future.&#8221; CEO Bob Iger detailed the soon-to-launch product called My ABC, which will provide consumers with the opportunity to download shows free of charge.<br \/>\n&#8230;<br \/>\n\u00e2\u20ac\u0153There is so much greater consumption of media, the opportunity for advertisers are greater; look at what Google has managed to do,\u00e2\u20ac\u009d Mr. Iger said. \u00e2\u20ac\u0153Our job is to create the new networks and new direct commerce opportunities.\u00e2\u20ac\u009d<\/p><\/blockquote>\n<p>&#8220;Network of the future&#8221;? I guess that would include coming up with creative ways to brand your product to distinguish it from all the other companies out there creating <em>their<\/em> version of the &#8220;future&#8221;. But it sure sounds like Disney has their finger on the pulse of innovation, doesn&#8217;t it? First up: preface everything they do with &#8220;My&#8221;.<\/p>\n<p>Good thinking, guys.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From an article over on Ad Age (Link &#8211; free registration required): Walt Disney Co. is expanding the availability of its hit shows via ABC.com as part of its plans to create the &#8220;network of the future.&#8221; CEO Bob Iger &hellip; <a href=\"https:\/\/blog.rebang.com\/?p=723\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-723","post","type-post","status-publish","format-standard","hentry","category-administrative"],"_links":{"self":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=723"}],"version-history":[{"count":0,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/723\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}