{"id":775,"date":"2006-03-15T23:09:15","date_gmt":"2006-03-16T04:09:15","guid":{"rendered":"http:\/\/blog.rebang.com\/?p=775"},"modified":"2006-03-18T11:54:24","modified_gmt":"2006-03-18T16:54:24","slug":"value","status":"publish","type":"post","link":"https:\/\/blog.rebang.com\/?p=775","title":{"rendered":"Defend This Marketing Effort"},"content":{"rendered":"<p>If there was one arcade game at which I had some skill, it was <a href=\"http:\/\/en.wikipedia.org\/wiki\/Defender_(arcade_game)\" target=\"blank\">Defender<\/a>. It was by far my favorite videogame and I wasted too many quarters on that one. It&#8217;s been more than 20 years yet I can still recount the sounds it makes (a testament to how loud those things could be). So it&#8217;s with some obvious skeptism that I read about <a href=\"http:\/\/www.diarydefender.com\/\" target=\"blank\">Diary Defender<\/a>, a game developed as part of the marketing strategy for Proctor &#038; Gamble&#8217;s Vicks First Defence product offering. From the report over on <a href=\"http:\/\/www.imediaconnection.com\/content\/8573.asp\" target=\"blank\">iMedia Connection (Link)<\/a>:<\/p>\n<blockquote><p>Inbox was asked to come up with the online campaign and in particular a viral game to spread the word about this new and exciting product. Using the Diary Defender theme, we came up with the idea of a game that echoes the classic arcade game Defender.<\/p><\/blockquote>\n<p>And what do reviewers have to say? Well, the creative director at Freestyle Interactive sounds to me like someone who understands games. The other reviewer, a director from Razorfish, has me thinking they&#8217;ve seen their best days after that gusher of useless praise.<\/p>\n<p>Having just tried it myself, all I&#8217;ll say is that I&#8217;d rather play <a href=\"http:\/\/pbfb.ca\/calderoids\/\" target=\"blank\">Calderoids<\/a>, an aesthetically attractive game based on &#8220;<a href=\"http:\/\/en.wikipedia.org\/wiki\/Asteroids\" target=\"blank\">Asteroids<\/a>&#8221; &#8230; without the marketing message.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If there was one arcade game at which I had some skill, it was Defender. It was by far my favorite videogame and I wasted too many quarters on that one. It&#8217;s been more than 20 years yet I can &hellip; <a href=\"https:\/\/blog.rebang.com\/?p=775\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-775","post","type-post","status-publish","format-standard","hentry","category-administrative"],"_links":{"self":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=775"}],"version-history":[{"count":0,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/775\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}