{"id":815,"date":"2006-03-29T11:50:34","date_gmt":"2006-03-29T16:50:34","guid":{"rendered":"http:\/\/blog.rebang.com\/?p=815"},"modified":"2006-03-31T17:42:48","modified_gmt":"2006-03-31T22:42:48","slug":"clogging-the-rss-feed","status":"publish","type":"post","link":"https:\/\/blog.rebang.com\/?p=815","title":{"rendered":"Clogging the RSS Feed"},"content":{"rendered":"

I previously indicated I intend to shut off the feed from this blog. That will happen at the end of this month – that timing is because I’m curious to see what happens to traffic. I’ve given my reasons, but there’s another good reason: the coming glut of advertising to your RSS feed. Here’s an excerpt (Link)<\/a> from one excited member of the marketing community looking to use syndication technology to advertise:<\/p>\n

New techniques are being unveiled that allow marketers to leverage the appeal and growing adoption of RSS without sacrificing their hard work of the last decade to achieve measurability, targetability and flexibility.
\n…
\nWith these next-generation solutions, each recipient gets his or her own unique feed, enabling marketers to understand exactly how many and which recipients are picking up their messages. And because each feed is unique to the individual recipient, marketers can track and measure subscriber actions all the way down to an individual, facilitating the same behavioral targeting and testing possible in other personalized media. Moreover, marketers can actually create a unique message for each user based upon demographic or behavioral data.<\/p><\/blockquote>\n

Now I know what the argument is going to be: you don’t have to subscribe to the feed if it’s full of ads. That’s right. Only I’ve been watching as some of my favorite blogs slowly morph into advertising whores. Some barely even load anymore they’re so full of code delivering dynamic, trackable, analyzable content. All that AdSense crap is becoming nonsense. I barely visit the MIT Advertising blog anymore, it loads so slowly. And the BusinessWeek blogs have been running some horrendous Land Rover ad that drops the site loading to a crawl (you’ll notice I’ve dumped BusinessWeek and Nussbaum from my blogroll). And if you’ve visited Bruce Sterling’s blog in the past few days, you’ve noticed a change over there as well. It’s off the blogroll too.<\/p>\n

Of course, people will make their own choices. Some sites will doubtlessly strike a balance that makes RSS subscribers happy. In the meantime, on someone’s<\/em> reader, my content is going to be (and likely already is) sandwiched between two RSS ads. By virtue of that aggregation, my content has, by default, become part of someone else’s advertising campaign. This juxtaposition won’t happen all the time, I know. And again, with all the feed reading options out there, for some people it won’t happen at all. But I don’t want it happening, period.<\/p>\n","protected":false},"excerpt":{"rendered":"

I previously indicated I intend to shut off the feed from this blog. That will happen at the end of this month – that timing is because I’m curious to see what happens to traffic. I’ve given my reasons, but … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-815","post","type-post","status-publish","format-standard","hentry","category-administrative"],"_links":{"self":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=815"}],"version-history":[{"count":0,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/815\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}