{"id":856,"date":"2006-04-12T08:00:48","date_gmt":"2006-04-12T13:00:48","guid":{"rendered":"http:\/\/blog.rebang.com\/?p=856"},"modified":"2006-04-21T10:39:33","modified_gmt":"2006-04-21T15:39:33","slug":"assemble-your-athlete","status":"publish","type":"post","link":"https:\/\/blog.rebang.com\/?p=856","title":{"rendered":"Assemble Your Athlete"},"content":{"rendered":"<p><object width=\"310\" height=\"255\" hspace=\"40\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/WJgKZMLAUhU\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/WJgKZMLAUhU\" type=\"application\/x-shockwave-flash\" width=\"310\" height=\"255\" hspace=\"40\"><\/embed><\/object><\/p>\n<p>I&#8217;ve mentioned <a href=\"http:\/\/www.1stavemachine.com\/\" target=\"blank\">1st Avenue Machines<\/a> before (<a href=\"http:\/\/blog.rebang.com\/?p=364\" target=\"blank\">reLink<\/a>), and now &#8211; courtesy of an <a href=\"http:\/\/brandnoise.typepad.com\/brand_noise\/2006\/04\/animation_bliss.html\" target=\"blank\">entry over on BrandNoise (Link)<\/a> &#8211; comes word of their amazing work for Adidas. At least I assume it&#8217;s their work. <a href=\"http:\/\/www.highend3d.com\/news\/studios\/124.html\" target=\"blank\">Highend3D is reporting (Link) <\/a>that it&#8217;s the work of <a href=\"http:\/\/www.metaphrenie.com\/\" target=\"blank\">METAphrenie<\/a>. Maybe it&#8217;s both. And maybe there are a few freelancers out there that actually subcontracted the work and are bound by contract to remain silent. It happens.<\/p>\n<p>Now, after you watch that uberkewl video, stop to notice what it is they&#8217;re advertising: a customizable shoe. Not new, but I think in this case it&#8217;s worth mentioning.<\/p>\n<p>The +F50 TUNIT doesn&#8217;t really offer that much in the way of customization &#8211; a few interchangeable parts. However, while the Nike iD shoes don&#8217;t seem to get much attention in the mainstream (and hence the customization concept remains relatively unknown), these commercials may be the vehicle by which the <em>idea<\/em> of truly customizable mass-produced product registers with the masses. We&#8217;ll see. It&#8217;s more than just getting the idea across; it&#8217;s getting past the TiVo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve mentioned 1st Avenue Machines before (reLink), and now &#8211; courtesy of an entry over on BrandNoise (Link) &#8211; comes word of their amazing work for Adidas. At least I assume it&#8217;s their work. Highend3D is reporting (Link) that it&#8217;s &hellip; <a href=\"https:\/\/blog.rebang.com\/?p=856\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-856","post","type-post","status-publish","format-standard","hentry","category-administrative"],"_links":{"self":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=856"}],"version-history":[{"count":0,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/856\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}