{"id":869,"date":"2006-04-21T00:36:57","date_gmt":"2006-04-21T05:36:57","guid":{"rendered":"http:\/\/blog.rebang.com\/?p=869"},"modified":"2007-11-29T14:44:19","modified_gmt":"2007-11-29T19:44:19","slug":"bw-gets-a-second-life","status":"publish","type":"post","link":"https:\/\/blog.rebang.com\/?p=869","title":{"rendered":"BW Gets A Second Life"},"content":{"rendered":"<p>There&#8217;s an article over on BusinessWeek, <a href=\"http:\/\/www.businessweek.com\/magazine\/content\/06_18\/b3982001.htm\" target=\"blank\">&#8220;My Virtual Life&#8221; (Link)<\/a>, that does a fairly comprehensive job of covering the virtual world <a href=\"http:\/\/secondlife.com\/\" target=\"blank\">Second Life<\/a>. Much of the information will be a rehash for SL residents &#8211; whether it&#8217;s a repeat of previously-reported news (e.g. Anshe Chung&#8217;s success) or the kind of information mostly gathered from reading the forums (e.g. Shaun Altman&#8217;s virtual stock exchange). There are, however, interesting tidbits. In particular, here&#8217;s a piece that I enjoyed reading:<\/p>\n<blockquote><p>All this has some companies mulling a wild idea: Why not use gaming&#8217;s psychology, incentive systems, and social appeal to get real jobs done better and faster? &#8220;People are willing to do tedious, complex tasks within games,&#8221; notes Nick Yee, a Stanford University graduate student in communications who has extensively studied online games. &#8220;What if we could tap into that brainpower?&#8221;<br \/>\n<!--more--><br \/>\nIn other words, your next cubicle could well be inside a virtual world. That&#8217;s the mission of a secretive Palo Alto (Calif.) startup, <a href=\"http:\/\/www.seriosity.com\/\">Seriosity<\/a>, backed by venture firm Alloy Ventures Inc. Seriosity is exploring whether routine real-world responsibilities might be assigned to a custom online game. Workers having fun, after all, likely will be more productive. &#8220;We want to use the power of these games to transform information work,&#8221; says Seriosity CEO Byron B. Reeves, a Stanford professor of communications.<\/p><\/blockquote>\n<p>The idea of working inside a virtual space like Second Life is something I point to all the time here, so no one should be surprised that I&#8217;m quoting that part. I just wish one of these reporters would link it to the PLM software corporations are adopting as a means to get their work done. Actually, I think I&#8217;ll make some time to dig into the current state of PLM so I can better gauge similarities and disconnects. It could be another year or two before MSM makes the connection.<\/p>\n<p>What I hadn&#8217;t heard about was this new company, Seriousity. Guess I&#8217;ll learn a bit more about them. And there are some other developments I&#8217;ve known about, but not attempted to gather more information (like what <a href=\"http:\/\/www.secretlair.com\/index.php?\/clickableculture\/entry\/microsoft_quietly_creeps_into_second_life\/\" target=\"blank\">Clickable Culture is discussing in a recent post &#8211; Link<\/a>). I expect I&#8217;ll increasingly <em>not<\/em> be aware of the latest developments in SL; both because it&#8217;s growing so large and because I&#8217;m spending more time looking outside it.<\/p>\n<p>BusinessWeek is also carrying a <a href=\"http:\/\/www.businessweek.com\/magazine\/content\/06_18\/b3982007.htm\" target=\"blank\">second article (Link)<\/a> related to the first; a quick supplemental read.<\/p>\n<p>via <a href=\"http:\/\/blogs.electricsheepcompany.com\/chris\/?p=38\" target=\"blank\">The Daily Graze<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There&#8217;s an article over on BusinessWeek, &#8220;My Virtual Life&#8221; (Link), that does a fairly comprehensive job of covering the virtual world Second Life. Much of the information will be a rehash for SL residents &#8211; whether it&#8217;s a repeat of &hellip; <a href=\"https:\/\/blog.rebang.com\/?p=869\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-869","post","type-post","status-publish","format-standard","hentry","category-administrative"],"_links":{"self":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=869"}],"version-history":[{"count":0,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/869\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}