{"id":917,"date":"2006-05-21T19:24:38","date_gmt":"2006-05-21T23:24:38","guid":{"rendered":"http:\/\/blog.rebang.com\/?p=917"},"modified":"2006-06-12T18:15:50","modified_gmt":"2006-06-12T22:15:50","slug":"late-adweek-mostly-correct","status":"publish","type":"post","link":"https:\/\/blog.rebang.com\/?p=917","title":{"rendered":"Late Adweek Mostly Correct"},"content":{"rendered":"

A bit late, but wanted to get something posted about an article in Adweek titled “Virtual Worlds Let Advertisers Mingle” (Link)<\/a>. It’s not a bad piece – mentioning the usual suspects and adding a couple of things of which I was unaware. Worth a read.<\/p>\n

The usual suspects are of course Second Life coupled with both Wells Fargo for their “Stagecoach Island” effort (which I followed closely – reLink<\/a>) and the BBC for their recent Radio 1 event (something I checked out but didn’t think worth a post since it was all over the net).<\/p>\n

The article also mentions the PCD Lounge which I checked out a couple of weeks ago (reLink<\/a>). Adweek clarifies that Interscope is<\/em> behind the effort as I suspected. No real surprise since the Interscope logos inside the club (by the music listening stations) had me thinking they were, but other reports credit the band and not the label.<\/p>\n

The big thing of which I was unaware was the Adidas “Impossible Team Online” effort (Link)<\/a>. I’ll need to find time to check that out. Plus, I like the comment associated with their mention: <\/p>\n

“The challenge here is, if they’re interacting in less traditional ways, we have to evolve the ways we engage with consumers,” said Sabrina Cheung, an Adidas rep.<\/p><\/blockquote>\n

I do wish Adweek would have gotten the Wells Fargo parts correct though. There’s no mention of the move from Second Life to Active Worlds (reLink<\/a>). That omission leads to some incorrect conclusions when reading the article. I seriously doubt that virtual birthday party Adweek mentions happened in SL. If it did, someone please correct me.<\/p>\n","protected":false},"excerpt":{"rendered":"

A bit late, but wanted to get something posted about an article in Adweek titled “Virtual Worlds Let Advertisers Mingle” (Link). It’s not a bad piece – mentioning the usual suspects and adding a couple of things of which I … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-917","post","type-post","status-publish","format-standard","hentry","category-administrative"],"_links":{"self":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=917"}],"version-history":[{"count":0,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/917\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}