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With all the corporate concern floating around that consumers will adversely impact their brand (some of it valid), there are times when the suits sitting in boardrooms should take a clue from some of the more inventive mashers out there… like urban vinyl artist Sket One<\/a>. Via Vinyl Pulse comes notice of the Subcultures<\/strong> show (Link)<\/a> which opened this evening and features five custom pieces of Sket’s blending toys with household items. Nicely done.<\/p>\n We could only wish all packaging was this much fun. But it’s far more important to shave a tenth of a penny off a blow-molded bottle so some CEO can have a golden parachute that includes a penthouse he may never use than making the everyday things that litter our lives less mundane. Isn’t it?<\/p>\n {Images source: Vinyl Pulse}<\/p>\n {Update: It appears this post has been picked up and is spreading around the net. I just want to point out that I’m well aware of the reasons why bottles are the way they are. As a product designer – especially one very<\/em> familiar with high-volume plastic production – I’m all too versed in the practical reasons that go into choosing a bottle. However, I’m also aware that putting a few pennies into material, maybe adding some minimal tool action, and allowing designers to be a bit more creative can yield better returns than sticking an expensive and mostly-ignored television commercial in front of ad-resistant consumers who don’t really care what brand of commodity X they buy. It’s not like most people believe half the claims floating around out there anymore. Now put your product in a promotional container that people absolutely love, and you’ve got some relatively priceless buzz.<\/p>\n Of course, if executives sit around and say stuff like “We don’t know who buys this sh*t” – a phrase I actually heard once at a client meeting – then maybe more drastic changes are required within the company. But I suspect there are lots of white collar-types out there who are totally<\/em> into their own branded commodity. The world in general may not understand that particular enthusiasm, but everyone likes the results of such happy dedication. How about letting it show a little? We could all use a little of that in this day and age.}<\/p>\n","protected":false},"excerpt":{"rendered":" With all the corporate concern floating around that consumers will adversely impact their brand (some of it valid), there are times when the suits sitting in boardrooms should take a clue from some of the more inventive mashers out there… … Continue reading