{"id":930,"date":"2006-06-04T16:33:40","date_gmt":"2006-06-04T20:33:40","guid":{"rendered":"http:\/\/blog.rebang.com\/?p=930"},"modified":"2006-06-16T18:47:05","modified_gmt":"2006-06-16T22:47:05","slug":"for-the-love-of-music","status":"publish","type":"post","link":"https:\/\/blog.rebang.com\/?p=930","title":{"rendered":"For the Love of Music"},"content":{"rendered":"<p>Interesting <a href=\"http:\/\/today.reuters.com\/news\/newsArticle.aspx?type=industryNews&#038;storyID=2006-06-04T024737Z_01_N03215872_RTRIDST_0_INDUSTRY-PRICEWARS-DC.XML&#038;pageNumber=0&#038;imageid=&#038;cap=&#038;sz=13&#038;WTModLoc=NewsArt-C1-ArticlePage3\">article on Reuters (Link)<\/a> concerning the difficulty in placing a value on music. The piece mentions the following pricing models currently in play:<\/p>\n<li><strong>The CD Model<\/strong> &#8211; this is basically looking at assumed prices for manufacturing tangible products and coming out with a standard $1 per track figure.<\/li>\n<li><strong>The Variable Model<\/strong> &#8211; in this one music prices are set relevant to a number of factors, such as popularity and age of the music.<\/li>\n<li><strong>The Convenience Model<\/strong> &#8211; for the mobile crowd that just has to have the latest tune, this model basically puts pricing in the hands of the labels and retailers (or carriers).<\/li>\n<li><strong>The Value-Added Model<\/strong> &#8211; here the labels would bundle additional content with the music track; what most of us would call useless junk.<\/li>\n<p>I&#8217;ve heard of these models before, but unfortunately I still don&#8217;t see what I&#8217;d call &#8220;<strong>The Experience Model<\/strong>&#8220;. In that scenario digital music is free. If people want it on CD or want something else tangible, they pay for the manufacturing just like any other product. Where the real money comes is from bundling an <em>experience<\/em> with the music.<!--more--> Fans would pay for the experience just like they pay now to go to an amusement park. There are ways to do this; some of which I&#8217;ve mentioned on this blog. The one thing that isn&#8217;t going to make labels happy is that it&#8217;s effectively a label-free concept. Sorry guys.<\/p>\n<p>Now for those of you wondering why this blog about design, virtual worlds, and rapid manufacturing should bother discussing music, the answer is simple: I see &#8220;The Experience Model&#8221; as the future. Music is only the first product. Next will come movies.<\/p>\n<p>Eventually, as rapid manufacturing develops in the decades to come and people can fab their own products at home or at local service bureaus, the 3D files used to create today&#8217;s manufactured products will follow in music&#8217;s footsteps. If you&#8217;re an industrial designer, no matter what you think of <a href=\"http:\/\/www.karimrashid.com\/\">Karim Rashid<\/a>, you&#8217;d do well to learn by his example. There&#8217;s added value in Reputation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interesting article on Reuters (Link) concerning the difficulty in placing a value on music. The piece mentions the following pricing models currently in play: The CD Model &#8211; this is basically looking at assumed prices for manufacturing tangible products and &hellip; <a href=\"https:\/\/blog.rebang.com\/?p=930\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-930","post","type-post","status-publish","format-standard","hentry","category-administrative"],"_links":{"self":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=930"}],"version-history":[{"count":0,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/930\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}