{"id":963,"date":"2006-08-16T13:01:02","date_gmt":"2006-08-16T17:01:02","guid":{"rendered":"http:\/\/blog.rebang.com\/?p=963"},"modified":"2006-08-28T08:31:10","modified_gmt":"2006-08-28T12:31:10","slug":"warren-ellis-figures-it-out-marketing-still-behind-the-curve","status":"publish","type":"post","link":"https:\/\/blog.rebang.com\/?p=963","title":{"rendered":"Warren Ellis Figures It Out, Marketing Still Behind the Curve"},"content":{"rendered":"<p>I&#8217;d <a href=\"http:\/\/blog.rebang.com\/?p=961\">mentioned previously<\/a> that graphic novelist Warren Ellis was giving Second Life a try. Well, he&#8217;s apparently hit on a couple of things I&#8217;ve previously mentioned <a href=\"http:\/\/www.warrenellis.com\/?p=2957\">in his most recent post (Link)<\/a>. The first thing he discusses is the virtual weapons one finds inworld. Unfortunately he doesn&#8217;t go further than noticing them. At some point I figure he&#8217;ll come to the same conclusion I did (<a href=\"http:\/\/blog.rebang.com\/?p=241\">reLink<\/a>). We&#8217;ll see. I&#8217;d be interested in seeing where he takes that idea.<\/p>\n<p>The second thing he picked up on was the fabbing of Second Life avatars and other items. If he&#8217;s seen the styrofoam models to which he refers in his post (mentioned here &#8211; <a href=\"http:\/\/blog.rebang.com\/?p=854\">reLink<\/a>), he either has low expectations or the guys making them have actually moved to <a href=\"http:\/\/www.freemansupply.com\/RenShapeModelingan.htm\">RENshape<\/a>. Doubtful. That stuff costs a bit more than home insulation foam. I&#8217;m still wondering if they&#8217;re turning a profit (of course they might have picked up a CNC at some corporate firesale, but even then the numbers still look tough). I&#8217;ll have to drop them a note.<br \/>\n<!--more--><br \/>\nMeanwhile, I couldn&#8217;t help but leave a post over on <a href=\"http:\/\/www.micropersuasion.com\/2006\/08\/second_life_hyp.html\">Micro Persuasion&#8217;s entry (Link)<\/a> discussing the Hype versus the Reality of marketing in Second Life. Though the hype is certainly in overdrive, people are rightly pointing to SL as a way to think about future marketing potentials &#8211; something I&#8217;ve been saying for some time as some of you know. What they haven&#8217;t been considering are the tie-ins to the whole system (so of course I posted some links to entries I&#8217;ve made on that topic). I&#8217;ll be curious to see if anyone in the marketing community figures it out and starts discussing it. Something for which I&#8217;ll be on the lookout and which gives me a reason to visit my new (and <a href=\"http:\/\/www.google.com\/analytics\/\">now free<\/a>) Google Analytics page.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;d mentioned previously that graphic novelist Warren Ellis was giving Second Life a try. Well, he&#8217;s apparently hit on a couple of things I&#8217;ve previously mentioned in his most recent post (Link). The first thing he discusses is the virtual &hellip; <a href=\"https:\/\/blog.rebang.com\/?p=963\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-963","post","type-post","status-publish","format-standard","hentry","category-administrative"],"_links":{"self":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=963"}],"version-history":[{"count":0,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/963\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}