Well, a portion of the Second Life virtual community is up in arms over an article over on the GameDaily website. The article is about the move of real life advertising into games and virtual worlds. Here are some excerpts from it, including bits of an interview with Linden Lab Marketing VP, David Fleck:
“There is a place for anybody to participate,” said Fleck, “including big corporations.”
Currently, Second Life has a program developed by Wells Fargo called Stagecoach Island, which features Wells Fargo ATM machines that give out “Linden Dollars” that can be used to buy products in “Second Life.”
Fleck said he is currently in discussions with other brands about advertising in Second Life and is hopeful that additional deals could be reached by year’s end. He mentioned he would even be open to the idea of using avatars as advertisements.
Of course this has some people screaming bloody murder. Apparently everything changes when the virtual Nike stuff residents covet for their avatars goes from being the product of illegal trademark violations to legitimate content blessed by the brand owner.