Being “Crystralline”

I just surfed over to CGTalk and noticed an interesting ad banner floating at the top of the page (whoa, they do work on occasion!). That banner linked to a website for a company called “CrystalRender” (Link), a place that takes your 3D model and immortalizes it in… well, you know.

This is interesting. It’s certainly one way to do it. And the best part are these two snippets from their FAQ:

Which 3D formats can you accept?
…and even many game engine formats: X, MDL, MD2, MD3, W3D, PSK, U3D.

Do you offer any volume discounts?
Yes, from 10 to 10,000 pcs…

Seems pretty clear there’s an IP collision up ahead.