Deep Focus In 2D, But On Target

Well, it’s nice to see someone in the ad world thinking creatively on the cutting edge. The HBO series “The Sopranos” is finding a use for Google Maps in their efforts to promote the hit show. From the article over on Ad Age (Link – free registration required):

“The Google thing, we are really excited about,” said Courtney Monroe, senior VP-advertising, HBO. “It is a geo-visual tour of the TV series, a very interactive way to get people caught up. We love doing things that haven’t been done before, and the notion of super-imposing fictional events of the show on to real life locations gave us a huge kick.” According to Brooklyn, N.Y.-based Deep Focus CEO Ian Schafer, the maps will go live on Feb. 27.

Now imagine if they were using Google Earth instead and posting 3D representations of important scene locations. Not a matter of “if”, only “when”.