There’s an excellent entry (Link) over on the CinemaTech blog covering yesterday’s film industry conference, â€œOther Digital Stuff: Expanding the In-Theater Experience”. It’s a long, detailed entry that has plenty of information for people interested in how the movie industry is dealing with the transition to digital and what their thoughts are for the future.
I found this portion the most interesting:
Fithian says that one thing that will be powerful is showing movies with niche appeal on Monday or Tuesday nights â€“ movies that might work in four or five cities, or just one metropolitan area, but not the entire country. He says that digital could be â€œpotentially the most exciting thing for independent filmmakers.â€
Goldwater says, â€œDigital technology empowers exhibitors to accomplish more with the underutilized space and time in their theaters. I think there is a lot of exciting potential yet to be realized — though exhibitors are [also] looking to optimize the performance of feature films.â€
Levin says he thinks digital cinema needs to focus on types of entertainment not available at home (IE, not the Super Bowl). Feature films and 3-D content, for instance.
I’m thinking more along the lines of what Swartz hinted at earlier (“embark in new directionsâ€). I think we’ll see whole new kinds of activities sprout from digital theaters. So rather than focus on distributing entertainment not available in the home, I suspect we’ll hear stories of enterprising theater owners finding ways to make their service a more integral part of the community.
Actually, I should stop thinking about this as “digital cinema” and instead think of it as “digitally-mediated activity hubs”. When I lose the “cinema” tag, my imagination takes off. Including seeing an opportunity for something like Pangea Cinema (read about that over on WorldChanging.com – Link).