With the growing disgust circulating among gamers weary of non-relevant advertising being forcefully injected into the videogames they play, is it any surprise that an “anti-advergame” offering would show up on the scene? If you saw the recent story on … Continue reading →

I’ve wondered aloud on this blog and elsewhere why companies aren’t hiring videogame modelers to create game content to be used freely for game modifications as a way of both getting free advertising and avoiding the wrath of gamers who … Continue reading →

Given my previous posts on Chrysler/Jeep (Link 1 and Link 2), this story on AdAge (story Link, free registration required) isn’t a surprise: FRANCISCO (AdAge.com) — In an effort to harness mobile phone TV as a major branded entertainment medium, … Continue reading →

Ad Age has it’s 2005 Interactive Media & Marketing Awards announcements up for all to read (after the free registration, that is). The Big Winners are: Interactive Marketer of the Year: Chrysler Interactive Agency of the Year: R/GA Best Interactive … Continue reading →