Given my previous posts on Chrysler/Jeep (Link 1 and Link 2), this story on AdAge (story Link, free registration required) isn’t a surprise:

FRANCISCO (AdAge.com) — In an effort to harness mobile phone TV as a major branded entertainment medium, Jeep is launching its own mobile phone channel with MobiTV.

and it continues…

Dave Whetstone, chief marketing officer, MobiTV, said Unilever’s Axe deodorant is in negotiations for a similar advertising arrangement.

I’ve blogged about Axe before too (Link3). I’m seeing a trend here. And I bet so do an increasing number of marketing and advertising types. Let the onslaught begin.