
I caught the above item for sale on Etsy, Gameboy Color Cufflinks (Link) via Wonderland this morning. And I see it’s also being advertised on Boing Boing.
My first thought is: I bet this isn’t a licensed product.
My second thought is: I wonder if Sega is still around to protect this other game-related product, Sega Saturn Cufflinks (Link) (for sale by the same individual)?
My third thought is: Can repurposed Micro Machines toys be turned into “Micro Machines Toy Car Cufflinks” (Link) and sold using the “Micro Machines” name (as are the other two products)?
I don’t know. The one thing I do know is that one person has decided it’s easier to make a living leveraging other brands than develop their own. And as people become increasingly empowered to fabricate products just as they now have the power to make perfect digital copies of music, movies and software, trademarks and other intellectual property are going to be under serious siege.
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