Over the past several months I’ve posted a series of questions on the Second Life forum Hotline requesting more complete guidance on the advertising of real products/services inside the SL virtual world (see earlier entry – reLink). It appears that RW advertising within Linden Lab’s Second Life simulation has a clear, green light. From the Hotline response:

A company wishing to set up a business in Second Life can purchase land in Second Life from Linden Lab (whole sims) or from Second Life residents (parcels of any size).

That company could do so directly or through an agent. In either case we would want to be sure that in fact the sales are being done with the blessing of the company (in your example Nike) and are not actually trademark violations.

I assumed this would be the response – once it finally came. Linden Lab effectively opened the door when they brought up the issue of legitimate use of corporate trademarks by residents implying that there was a valid circumstance under which this could be done. Next up: convincing RW corporate marketing that virtual world advertising makes sense and is cost-effective.

I actually caught this a few days ago but still wanted to post it here figuring a few people haven’t come across news of the press release from Siemens. From the Siemens website:

Siemens developers have produced extremely thin, miniature color displays that can be printed onto paper or foil. And the displays can be produced at very low cost compared to LCD panels. The first displays will become available on the market in 2007.

Visions of “Minority Report” cereal boxes danced through their heads…

{via MIT’s Adverlab}

{Image Copyright © 2005 Siemens Corp.}

Having been offline on vacation for most of the past week I’m amazed at how much news I miss. And of course being out of sync with the latest in what’s going on makes tuning in more difficult. However, maybe being a little out of sync is a good thing, since it got me to read something I might not have made time to read. BusinessWeek has an interesting article on Chinese handset design corporation TechFaith. It’s not long and worth the read. I have to wonder if there’s room for a mid-position R&D player and consequently whether TechFaith will eventually become a larger corporation (ala Palm or RIM), perhaps shrink (as indicated by the downward valuation of their stock) to be more of a niche market player, or somehow hold the middle ground.

BusinessWeek has an interview discussing design at GE Healthcare Technologies. Overall there isn’t anything amazing revealed in the piece, but CEO Joseph Hogan made a comment I thought might be of interest to those of you who have read my posts on PLM (Product Lifecycle Management) software and how it will be increasingly used. From the interview:

Our Global Design Group is headed by Seth Banks, who manages a worldwide staff of some 35 industrial and interactive designers. They are linked by collaborative software. With our design studios in different cultures and continents, we get a tremendous variety of concepts at the brainstorming level.

It may be designers and engineers and corporations today, but it’ll be a whole lot more people before you know it. Too bad there wasn’t more in the interview about this global coordination.

Wired is carrying an interesting update on MIT’s Counter Intelligence group in an article called “Machine Makes Dishes on Demand“. Last time I heard about them in the MSM, I think everyone was all excited about “smart appliances”, so it’s been relatively quiet on that front. But this one goes more to some of the technology in which I’m interested – specifically fab-on-demand. Worth reading in that regard (and since the MIT project site doesn’t seem to have any additional info, it may be all that’s available for now).

{Image Source: MIT Media Lab}