Linked Design

BusinessWeek has an interview discussing design at GE Healthcare Technologies. Overall there isn’t anything amazing revealed in the piece, but CEO Joseph Hogan made a comment I thought might be of interest to those of you who have read my posts on PLM (Product Lifecycle Management) software and how it will be increasingly used. From the interview:

Our Global Design Group is headed by Seth Banks, who manages a worldwide staff of some 35 industrial and interactive designers. They are linked by collaborative software. With our design studios in different cultures and continents, we get a tremendous variety of concepts at the brainstorming level.

It may be designers and engineers and corporations today, but it’ll be a whole lot more people before you know it. Too bad there wasn’t more in the interview about this global coordination.