Gamespot On Virtual Economies

I heard about this article over on Gamespot and went looking yesterday, but to no avail. Fortunately, Terra Nova provided a link which I’ve just found. From the article:

“The market is huge… There is no way that our company can be 100 percent successful at shutting down this activity,” SOE spokesman Chris Kramer said.

The company has watched the sale of virtual items evolve from a handful of people to an estimated $200 million market, Kramer said.

“We’ve watched the secondary market skyrocket, even though it’s officially against the rules,” Kramer said. “We can no longer ignore it.”

SOE is Sony Online Entertainment, in case you didn’t know. Sony recently reversed their policy on virtual goods trading and has now joined Microsoft in supporting it. Good read.

Nike iD A Zombie?

Nike iD image

A few years back I gave a presentation to the marketing group at the company for which I worked. The presentation was effectively about what I’m blogging here: the return of product development to a more “craft” age – courtesy of emerging technologies that allow us to create more complex, ornamental, personal products. One of the examples I used for that talk was Nike’s “design your own” website. It was a great idea and I was surprised that none of the marketing folks were aware of it (or the other similar “customization” efforts going on at the time). Then again, I suspect you had to be paying close attention since I don’t recall any Nike advertising for their little project.

Fast forward to Nike’s resurrected (?) customization effort called “Nike iD” (which makes me wonder if some concept work I saw on the Core77 forums last year, done by a Nike director, is related). Anyway, courtesy of the intriguing AdverLab blog, comes a nice link to an article on Clickz.com which includes this interesting quote:

Nike’s iD division, which lets shoe buyers customize their own footwear according to color and design, is reportedly becoming a more important part of the shoe maker’s overall strategy.

Any wonder why Nike rules?

(addendum – check out the Nike site at: nikeid.nike.com . There’s more than footwear to customize. )

I Want My… I Want My Source TV.

From Blue’s News today:

Steam News has word on the release of an updated Source client as well as a SourceTV update: “An update for the Steam Client (and the HLDS Update Tool) has been released, along with some improvements to SourceTV. (SourceTV is for broadcasting Source games to large numbers of spectators.)

Just wait til billionaire Mark Cuban broadcasts a large game competition at one of his digital movie theaters. I’ve got to get HL2 soon. All this is too wild.

Parametric People and the Worlds They Inhabit

The CG Channel website has a short piece opening up a discussion on next gen digital humans. I tend to agree with the author: building virtual characters will become increasingly simple. Where I also agree (of course) is that there will be rising demand for designers. Over the past few years I’ve been watching the videogame job market and I’m finally now noticing a big jump in calls for “Environment Artists”. Translation: as game worlds become increasingly immersive, there is a need to fill them with 3D objects; not just copies of real-life products (which raises some sticky IP issues), but newly designed objects. It’s a trend I’ve been expecting for some time and it’s nice to see it finally kick in. The next ten years are going to be a blast.

The Flynn Effect

Wired online is carrying a thought-provoking piece discussing accelerating increases in intelligence levels. It’s a few pages long, and didn’t seem overly relevant to what I blog here until the end. From the article:

The best example of brain-boosting media may be videogames. Mastering visual puzzles is the whole point of the exercise – whether it’s the spatial geometry of Tetris, the engineering riddles of Myst, or the urban mapping of Grand Theft Auto.

After my posting over on the SL Salon website, and some additional comments and responses to other entries, I’ve given additional thought to the potential of VR as a teaching tool. Especially because I recall so vividly how my ability to visualize concepts three-dimensionally saved my ass in college, while other students who completely outclassed me in other academic areas failed and subsequently dropped out of the engineering program altogether. I don’t suppose it’s really worth trying to explain VR’s potential as a “tool” (even a minor one) to people who can’t seem to wrap their head around the idea that just because it can’t solve the world’s worst problems (e.g. the genocide in Africa), doesn’t mean it isn’t worth pursuing. I need to try viewing the world like they do sometime: a caricature of outrageous juxtapositions that turns the world black and white. “You’re either with us, or against us”. I wonder if parts of my brain will permanently downsize…