I happened across this nice article over on Fast Company. The title royally sucks imo, but the piece is very well written. Thank you, Danielle Sacks.

I have my own theory as to why they used that deceptive headline. First read both my earlier post on Fast Company’s trendy “Design” articles AND the previously unavailable stories I mentioned which are now viewable (just follow the link in that post to find them). Should mention that I think this worthwhile article was also one of the “restricted content” articles and it could easily have been called out in that earlier post of mine based only on its title (lucky for me that I didn’t). Consequently maybe you’ll come to the same conclusion I did about this: bait and switch. Might work.