NZXT’s Niche Marketing


Via Blue’s News I surfed to a short article on (Link) discussing niche PC case manufacturer NZXT. There are some interesting bits in the write up that includes some back-and-forth with designer Johnny Hou. I have to admit my idea of a custom computer case is more radical than what they’re offering, but I like the approach; especially their setting up a forum to facilitate discussion with their customer base. Worth reading.

{Image Copyright © 2006 NZXT}