Okay. So. Online videogames will have embedded advertising that not only customizes itself for the player, but keeps track of the player’s “eyes” (i.e. it senses when the avatar’s eye vector points at the ad in question and records a hit, time on “target”, whatever). Now comes word via Wired online of “Project Apollo”, a real-life ad tracking system. Hey, it might be a good thing. If the makers of, for example, Gas-ex ramp up sales in some city, one has to assume the audio is recording something important, and by extension that data might impact a “most livable city” standing. That follows. I mean, I have a right to odorless neighbors, don’t I?

Is this Life immitates Game?