Just wanted to call attention to a post over on Brand Noise (Link) regarding Nokia and some recent comments by one of their researchers. The observations aren’t especially amazing, in my opinion, but I always like hearing news that corporations are thinking beyond the accounting ledger. Because product development isn’t just running some numbers based on marketing projections, engineering a device to meet numerical constraints, and creating an ad campaign to “capture eyeballs”. Every project needs to truly consider the whole package, including “the sum of human experiences”.

Now that more and more business people seem to be understanding the value of Design, I wonder if designers are also increasingly understanding the value of what others bring to the table.

I don’t know.