I finally got around to watching a video enticingly titled “See how cool tech products are born: Where consumer products are designed” (Link). I went in with low expectations; and after the “Style”-centric introduction thought my skepticism would be justified. Thankfully I was pleasantly surprised. From the concept sketches and renderings to mention of “consumer encounters” research to design for efficient manufacturing, the video covers some nice ground in short order and is well worth taking the time to view.

In particular, I thought the juxtaposition between “printing” out parts and the discussion of developing a “widget application architecture” for a cell phone did a nice job of showing the unlikely convergence of physical and digital I’m often thinking about when posting topics here.

Enjoy.