Just read the Fast Company article “Strategy by Design” penned by Tim Brown, IDEO‘s vocal and oft-quoted CEO. While informative, it probably succeeds best imo as an example of how words alone (for some people) can sometimes fail. A shame. The Industrial Design profession could use someone today able to communicate as effectively in word as with imagery. So far I’ve not found a design writer that rises to the task. Then again, I should probably read more.