Fast Company is carrying an interesting if rambling piece penned by Tom Kelley (of IDEO fame) and friend. It’s a book excerpt though, and as such it feels incomplete. Makes sense I suppose. The idea is I should now go out and buy the book. What ever happened to the Idea Virus? Reading the last line:

Adapted with permission from The Ten Faces of Innovation, by Tom Kelley with Jonathan Littman, to be published October 18 by Currency Books, a division of Random House Inc.

gives me the impression that we won’t be reading a free downloadable PDF on the 18th. There’s a disconnect here to which I need to give some more thought.