Branded Organs

This will be part update and part food for thought. Wired has an article today called “Printing Organs on Demand” (link). I’ve posted about this topic previously (link 1 and link 2), but what struck me was the idea of “branded organs”.

Imagine you’re a run-of-the-mill person and you’re in the hospital to get a new liver. Does your insurance cover the certified so-so Brand X organ printer output, or does it cover, for example, the creation from a Philips SuperOrgantronic 6000? And let’s say that there are still occasions when people just get transplants. Would you accept a used printed organ if it was only Brand X?

Echoes of William Gibson’s future actors and their highend artificial eyes.