Videogame Ads: The New Frontier

Reuters has added another article to the increasing pile of news(?) discussing ads in videogames. You can read it at this Link or over on this Yahoo webpage. Nothing really worth quoting; it’s mostly the same old “billboard” discussion with a dash of “visit our website to get the cheat code to unlock this special content” thrown in for good measure. Oh, and it’ll have the brand plastered all over it. I guess subtlety isn’t a strength in the advertising community.