Giving Them What They (Really) Want

Interesting story over on the L.A. Times newsite (Link) concerning Midway Games‘ new (but not NFL-sanctioned/licensed) football videogame. From the article:

When Electronic Arts Inc. secured exclusive rights to make video games based on the National Football League last year, many industry observers figured it was “game over” for other makers of football-related games.

But instead of throwing in the towel, Midway Games Inc. chucked a Hail Mary — and scored.

Lesson learned: Give the creative people a little room to breathe.

via Blue’s News