Just a quick pointer to Ethan Leander Timm’s “Presenting Systems” article (Link) over on CG Architect. Initially I was taken in by the first paragraph:

Potentially, photorealistic architectural presentations may confuse an audience more than clarify. By implicitly claiming to look “real”, they could actually hinder some creative conversation between architect, client, and the general public.

With the over-emphasis on tools and technical abilities these days, newly-minted designers seem to be forgetting what their job really is: to be creative. They are not and nor should they aspire to be computer/software technicians. Hence, I thought the article was going to be about that topic. My mistake.

The article is really one big technical explanation and example of how to use a variety of software tools to present what seems to me to be a final presentation (don’t ask me what it is they really have to discuss after one of these intricate presentations; if an Industrial Design project gets to this level, most of the discussion is complete). That’s cool. And it’s a neat article. But I’ll trade this one for a nice write-up explaining why industrial designers should be concentrating more on Creative Thinking than Technical Skills. Anyone?