I’m not going to bother doing anything more than just pointing to a couple of stories over on Ad Age (free registration) and just asking this: Is that industry as clueless as it sounds?

A Socratic Debate About Branded Entertainment – Hollywood and Madison Ave. Execs Wrestle With Potential and Pitfalls (Link)

Steve Heyer: Why Branded Entertainment Fails – An Industry Pioneer Critiques Marketers’ Efforts (Link)

(*I now want to get a job lecturing to automobile manufacturers that the wheels on their cars have to spin*)