C|Net has posted a story about something which some of us are already aware. From the article (Link):

“We Know” isn’t your father’s country club. Sure, it has about 100 members, some of them wealthy, a few of them wildly wealthy. On the membership roster are at least 10 people who have the letter “C” in their job titles. And members of this particular club say they’ve joined so they can bond with friends and other like-minded people.

But there’s one big difference between “We Know” and famed clubs like San Francisco’s Olympic Club and the New York Athletic Club: “We Know” exists only in the virtual world. It’s one of many virtual guilds, or groups of kindred players, in the popular “World of Warcraft” online game.

This is the other side of the social situation I wrote about last year and posted on the SL Future Salon site (Link). It’s also related to a kind of follow-up to that same piece… also on the SLFS site (Link). So while inside Second Life I might be interacting with some kid in an underdeveloped nation, I also might be chatting with the head of some large corporation. Kinda puts the whole idea of Reputation in a new virtual light, huh?

{WorldChanging has posted an entry on this topic which might be of interest – Link}