Via Brands in Games comes word of a short but sweet interview with Michael McHale, Senior Producer at Konami Digital Entertainment, posted over on the Game Tycoon blog (Link). For most of us there isn’t much information that’s new, but it’s still nice to hear from the frontlines. Additionally, this part of the interview regarding the trade offs between static and dynamic advertising got me connecting dots:

Dynamic ads can be tracked and scheduled, but the player must be online while playing the game in order to see the ads. This works well for online multiplayer games, but not as well for single player games. I expect this issue to be worked out in the future, when dynamic ads will be stored and visible even when you are offline.

Or… maybe that issue gets resolved by ensuring that even single player games migrate online. Raph Koster posted an entry about just that sort of thing last week; all part of the big to-do over his talk at the Churchill Club. You can follow the links in my previous entry (Link), but since the talk is now online, you might want to start there (Link – via Raph’s blog). If, however, you don’t have time at the moment to wade through all that, here’s a quote from one of Raph’s entries (Link):

Since the Internet seems to be erupting with commentary on this, a short form of my argument: Very soon, all single-player gaming will happen within a multiplayer context of connectivity, persistent and publicly visible profiles, and awareness of other users.

Sounds like all roads lead to in-game advertising. Anyway, since a post on Wonderland reminded me to go back and read this after surfing past it earlier, you might also want to surf over there for some additional comments (Link).