Interesting bit of news over on the 3pointD blog. It appears that a group of Amazon employees are attempting to link Second Life to Amazon. From the 3pointD entry (Link):

Well, that was an eye-opener. Amazon.com’s Werner Vogels just told the Supernova conference that the shopping site [well, some of its employees, anyway] is considering a move into the virtual world of Second Life. “There is a group of Amazonians in Second Life,” Vogels said, “and we are building a bridge between Amazon Web services and Second Life so you can go into Second Life and actually try things on there and buy them.

Of all the companies I expected to try linking to SL, Amazon was near the top of the list… just below eBay (the top runner, for obvious reasons). And while this is apparently extracurricular, if it works the experiment could prove extraordinarily interesting.

Y’know, they sell the jar opener on which I did the industrial design on the Amazon site. Wonder if they need an SL model? Mine is rotting in inventory.