Book On Virtual Branding

Betsy Book has posted an announcement over on Terra Nova that her latest paper, “Virtual World Business Brands: Entrepreneurship and Identity in Massively Multiplayer Online Gaming Environments“, is available for download. Get it here.

This is a subject that’s been occupying my mind of late, though regarded from perhaps a slightly different perspective. I look forward to reading this.

Killer Spore

About a week ago I posted this entry on a Will Wright interview and also made mention of a link to a video (the Will Wright/Spore one). Well, I tried to watch that video, couldn’t get it to play, then didn’t get back to it. Turns out I had browser issues. So yesterday I made my way back and watched it. Wow. It’s much better than I had imagined. But before you watch the video, check out this speculative article on the future of character design/creation. That way, when you watch all the cute characters shown in the Spore demo, you’ll be aware that it doesn’t have to look “cartoony”. It could look as good as this (mature content).

There’s Blood On The SLine

SLSalon virtual audience

Sometimes the bleeding edge gets a little bloody. Such was the case last night with Accelerating Change’s monthly virtual conference held inside Second Life, a commercially-run virtual world. This Future Salon meeting was only the second in what will be a continuing series, and as such it’s setting some precedents… at least within the Second Life simulation. For this meeting, two new services were being introduced/ tested/ attempted: VoIP within the Second Life world, and streaming video to the web from within the simulation.

Unfortunately there were problems and the event went into the kind of chaotic spiral one might expect with so many twitchy-finger avatars in one place. Due to those difficulties the first speaker, Clark Aldrich, was unable to properly present as the delays cut into his time (hopefully he’ll be back). It did finally get back on track in time for Dr. Julian Lombardi to give a pseudo-talk/Q&A on Croquet, the open-source cyberspace project (I owe that to both the circumstances and to people not doing their homework before asking questions easily answered by a quick review of the project website). However, Betsy Book finished off the event with a brief but interesting talk on virtual brands. I’ve been planning on writing a piece on the subject so the additional information was of particular interest (and I believe her talk will be available online in the near future).

The highlight of the night, however, might have been when the video stream first aired as my mother called to say she saw the video; after which I stood up so she could see “me”. What some of us think nothing of, the majority of people in the real world find almost beyond comprehension. Not so long ago, this would have been called witchcraft.

And The Billboards Begat More Billboards

Gamespot has a short piece on advertising in games. From the article:

Moreover, many firms resist in-game advertising because the formats and metrics are new to them. This is one reason, Madden noted, for the widespread use of in-game billboards: Ad agencies gravitate to this format because it mimics a medium they already know.

How I imagine the conversation:

Madison Avenue: Ummm, I don’t think we like game advertising.
Game Developer: We could stream your ads – on the fly – to this in-game billboard and get…
Madison Avenue: Billboard? You can make us a billboard?
Game Developer: You like billboards? Sure, we’ll make you a billboard.
Madison Avenue: And… uh… could we stream pictures of Paris Hilton to it?

Another line from the article:

He noted the game industry is now struggling with innovation…something he sees as a key strength of the advertising industry.

O-kay.