The Alternate Reality Game site has an interesting report from E3. Looks like everyone (including perhaps Big Money) is sitting up and paying at least some attention to the possibilities and opportunities of ARGs. From the report:

According to the ARG developers we talked to, this year is different than years past, in that when Alternate Reality Games are mentioned, there’s most often now a light of recognition as opposed to a blank stare.

Check out the report here.