At least that’s the word Sony Online Entertainment’s John Smedley used when describing the business model behind their forthcoming free MMORPG (see this earlier post for additional info). There’s discussion of that and more in BusinessWeek’s replay of a GameDAILY BIZ article which you can find here.

There are some interesting comments that make this well worth the read. One example from the piece:

For us, we’re exploring the concept of a truly free game, a game without a retail component at all, that would have an executable small enough for people to literally email to each other.

Small enough to email. Sweet.