As I’m currently working on a design project that involves a low tech and fairly mundane product, coming across this Philips press release website was a nice find. I wasn’t aware of (or just forgot all about) Philips’ official “Simplicity Event“. And some of the product concepts they’re putting on display are a nice reminder to not fall too deeply into the trap of believing that because something has been around for decades, there isn’t something new and innovative which can still be introduced. The above image, and the one over on Inhabitat where I found the link, are nice examples. Check out the Philips site for some more concepts (and no smirking over those Senseo sales award pics).

{Image Copyright © 2005 Philips}