An Economy of the Evanescent

The Fast Company piece from which I stole that headline is called “The Death of Corporate Permanence“, and it wouldn’t have anything directly to do with Industrial Design, virtual worlds or rapid-prototyping except for the last paragraph. It’s that last bit written by Adam Hanft that perhaps indicates how some of the things I discuss on this blog are bleeding into the mainstream.

The free market tells us that bankruptcy can be a good thing, in the way that the death of an old tree allows younger ones under its oppressive canopy to grow. There’s a lot of truth to that. But beyond the physical, bankruptcy has triggered an emotional change in our expectations. We’ve experienced what can only be called the Death of Permanence; what remains to be seen is the way the new Economy of the Evanescent will influence our business and even personal interactions. Never before have so many people lived with one finger on the game-reset button.

Based on that last sentence, I suspect Mr. Hanft is taking notice of stories that do directly relate to this blog. Maybe the collective finger is getting ready to hit “fast forward”.