MIT’s Advertising Lab posted an entry about in-game advertising that caught my attention. I’m fairly sure this is the same report that’s gotten some earlier play, but the last excerpt in the post taken from a Boston Globe article is what made me look twice:

Costs for advertising in video games have grown exponentially. They can range from $5,000 to $500,000, prices that rival spots in small films, according to some agencies.”

I know what I should be doing which seemingly so few people can do. Have to give it some consideration.