Videogame advertising giant Massive Incorporated has recently released a couple of press releases (Link to 1, Link to 2) announcing strategic partnerships and network “inclusions”; these most recent ones being mentioned over on Blue’s News. One interesting comment in these most recent releases is a quote from THQ’s executive vice president of worldwide publishing, Kelly Flock:

We are excited to team with Massive because we believe their network strategy and sensitivity to game play will deliver value to publishers, advertisers and gamers.

Sensitivity to game play? Who do they think they’re kidding here? Oh wait. Maybe forcing gamers to watch things like ads for feminine hygiene products will make both them and the game play more sensitive. I know that if I were camping near a billboard displaying that stuff, I’d reconsider my actions and log off.